Influence: The Psychology of Persuasion
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Arguably the best book ever on what is increasingly becoming the science of persuasion. Whether you're a mere consumer or someone weaving the web of persuasion to urge others to buy or vote for your product, this is an essential book for understanding the psychological foundations of marketing. Recommended.
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To understand how the world of scamming and persuasion works one should read this book. This is the ultimate book on the psychology of why people buy certain products and how and why certain marketing and advertising tactics work.
